Dust buster vacuum type of machine1/20/2024 However, the researchers also uncovered a bright spot: 92% of women users were highly satisfied with the handheld Spot-Vac component of the Mod 4, which they often borrowed from their husbands’ workshops to clean up small kitchen spills. One reason, B&D’s market researchers soon discovered, was that consumers would often forget to place the tool’s rechargeable batteries back in the charger after use, defeating its convenience the next time the tool was needed. They wanted to know why it failed to sell. But B&D believed they had a good product on their hands, one they weren’t ready to abandon. The interchangeable tool heads resulted in a versatile product while keeping the overall cost affordable thanks to a single battery pack that worked interchangeably with the various attachments.Īs with many new and innovative ideas, however, the Mod 4 ultimately failed in the marketplace, generating far fewer sales than anticipated. A multi tool with five attachments-allowing it to be a drill, shrub trimmer, and small “Spot-vac” vacuum cleaner-it came in B&D’s signature orange-and-white color scheme. One such product, released in 1974, was the Mod 4 Power Handle Cordless System. “Where others might have focused on cost-cutting, B&D execs focused on creating new products that would expand their business into new markets,” recalled the company’s design chief, Carroll Gantz, in his book “The Vacuum Cleaner: A history.” Gantz had come to B&D after 17 years at vacuum maker Hoover, and his experience would prove invaluable creating B&D’s breakthrough products in the years to come. In 1969, they debuted a cordless lawn mower featuring bigger rechargeable batteries, followed by a cordless shrub trimmer a year later. In true entrepreneurial fashion, B&D sought to profit more broadly from their work on the Moon Drill, incorporating some of the ideas behind it into their mass-market consumer products. These new cordless tools included the B&D Moon Drill, first used during the Apollo 15 mission in 1971.
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